The Best Marketing Method for Small Businesses

The Best Marketing Method for Small Businesses

Small businesses think they do enough for marketing but they hardly scratch the surface. Emails alone don’t cut it and hardly evolve brands. However, trying new tactics and marketing platforms can rejuvenate a brand and expand awareness. Lets try to figure out what could be the best marketing method for small businesses.

Small business owners often become fixated on old marketing tactics which partially meet modern customer needs. Therefore, small businesses should expand their focus beyond traditional email. Utilizing a combination of channels and platforms assists in creating a complete marketing strategy. By using social media, apps, and text messaging campaigns brands can take a spherical approach to include various touch-points.

Crafting a comprehensive marketing strategy requires exploration and experimentation, so keep in mind that not every platform will be right for your business. Learn and study the channels and platforms that provide you with the most returns and interaction, focus on these and hone your skills. You can learn a lot about your audience from your most successful channels; your business can use this valuable information to target customers with relevant campaigns and offers. Nonetheless, building a complete picture by maximizing touch-points is a key factor in creating a wholesome marketing plan. Merely, zeroing in on one established channel without testing others does not provide a comprehensive picture of your brand and how consumers react to it on diverse mediums.

Here’s How You Do It:

Small businesses should shift marketing efforts to include building valuable outlets, clientele, and presence. They can do this by investing time in crafting an engaging brand voice, sending personalized relevant campaigns, and establishing their brand on every medium.

Social – Build a Facebook, Instagram, Twitter, and/or Pinterest page. These pages will allow you to interact with fans and shape your online presence.

App – Ensure the App you use is easily navigable. Giving customers a quick and simple way to view and purchase your offers is vital.

Text – Segment clients and send personalized campaigns to specific groups. For instance, you can group by client type, preferred services, occupation, gender, etc.

Chat – Reach out to clients through Chat to share offers one-to-one. This is great for retargeting, touch-up, or follow-up campaigns.

Email – Emails establish a good foundation for small business marketing. Upgrade your emails with an advanced marketing software.

Reaching customers is key and only successful businesses even bother to combine multiple marketing channels. A simple way to integrate these methods is to use TapToBook. TapToBook delivers all the advantages that come with these channels while providing access and control over your campaigns launched through one central system. Small businesses have it easy with us through no-hassle campaign generation, instant CTA button to checkout page transition, 24/7 purchasability, and performance reports with recommended insights. TapToBook works for small brands and makes business a little more manageable. Imagine using one central hub over 5 separate brands, not only does this lowers the learning curve period but also helps improve efficiency and ROI. If you’d like to learn more out how exactly the TapToBook system does all of this, reach out to us or jump on a free 14-day no obligation full-access trial.

Increase Sales within 24 hours of signing up!

Our software is designed to generate revenue for your business while reducing extra costs.

After a campaign is produced, TapToBook aggressively captures sales through one-click 24/7 purchasing. Our highly customizable campaigns can be created and disseminated same day across text, email, and social media. 90% of our clients see results within 24 hours of a campaign launch.

So, what are you waiting for..