How to Properly Angle Limited Time Offers

How to Properly Angle Limited Time Offers

Ever have a limited time offer that hardly generated sales? Unless you know how to angle these offers, few customers will bite the bait. That’s because businesses tend to overuse and under-deliver special sales – Understanding the factors that make a deal irresistible will improve conversions and assist you in reaching necessary sales goals. We understand how to Properly Angle Limited Time Offers is a nasty piece of work.

The biggest problem facing limited time campaigns is cart abandonment. This is caused by unsure, forgetful, or distracted customers and/or unimpressive offers. The proper limited-time special should cause a reaction in consumers to purchase something whether an item, package, subscription, or service because they are afraid to lose out on a great deal.

We call this the Fear of Missing Out (FOMO) capitalizing on it requires instilling a sense of urgency over the campaign. This pulls more conversions by creating the impression of scarcity which drives demand from consumers who experience FOMO, hence limited-time offers are considered an effective tactic to boost sales. However, offers must be impressive enough to gain this FOMO reaction otherwise consumers do not react. If you’ve launched campaigns and hardly see thrilling results, it would be a good idea to try to troubleshoot the issue to better understand what factors are needed and important.

Troubleshoot the Problem:

Usually, a cause for idle campaigns like these possibly stems from the value of the offer i.e. perhaps the discounted price was not attractive enough. Keep in mind, limited-time offers do not have to be discounted, as oftentimes, offering an upgrade or add-on is suitable for substituting a discounted price. To continue, the value of the offer should be sufficient-enough to generate buzz or intrigue in the campaign. The offer’s value should be monitored closely as its change may or may not directly affect the success of a campaign as other factors are interwoven, as described below.

The timing and duration of the campaign can also affect the success of a limited-time offer. The timing of the campaign is crucial and must work in favor of the business, i.e. allocating purchasers to days and times that are normally slow for the business. Concerning duration, if the offer lasts all month, customers will not feel driven to purchase now but rather later (often they simply forget – there goes a sale). Also, if stating that the limited-time promotion ends on a specific date or time, stick with that deadline. Nothing betrays customers trust in offers and a brand than lying about when promotions end simply to create frenzies.

Often a weak Call-to-Action (CTA) is to blame for sluggish limited-time offer campaigns. CTAs on any limited-time offer need to be strong, simple, and directive. Brief CTA’s that are under three words are best – one word being preferred. These give consumers reading the campaign a reason to act and are the final driver, or convincing component, in the campaign.

What Works:

Angling urgency and rarity are key to framing valuable deals. Offer unique promotions that are exclusive to the brand as this helps businesses stand out amongst the competition. This also naturally increases the value of the limited-time offer. Showcasing rarity can be displayed as “few left in stock”, “limited items on hand”, and “while supplies last”.

Limited-time offers should provide actionable discounts or impressive add-ons, whether a service or product. Offer a free-gift, upgrade, or a special service that no other competitor provides. Remember, it doesn’t always have to be a price reduction. Attractive offers make consumers want to purchase immediately and are the most effective. Remind customers about the limited-time offer at every touch point and stress this until it expires – on receipts, banners, A-signs, and text, email, social, mobile app, and chat campaigns.

It is important to set a definite time and remind consumers of that time. More so, it is crucial to stick with that deadline – therefore, create realistic time periods for the promotion. Stating the day and time for the expiration should be clear. Examples to use can range from “offer ends at midnight”, “good until the store closes today”, “through the weekend”, or “until the end of the month”.

Use commanding and directive tones and language concerning Call-to-Actions. Powerful CTAs such as “Buy”, “Get Yours”, “Purchase”, and “Redeem Now” drive sales, streamline conversions and make consumers act on limited-time offers. Consumers naturally have a flight or fight instinct. Capitalizing on this with a great offer causes a reaction and response to either purchase or abandon the deal. Creating this scenario often leads consumers purchasing the offer in fear of missing out of a great deal.

TapToBook’s The Answer:

Urgency is great for driving buzz and purchasing reactions; However, limited-time offers can drive a new type of consumer to your brand, possibly one that hasn’t used the brand’s services yet but was intrigued to try the brand through this limited-time offer. Nonetheless, it is dire to train consumers to jump on a brand’s deal and doing this requires a formulating the perfect deal, redemption time and using the right language – this can only be done with using TapToBook. Other “deal” sites cannot come close to offering the customizability that we do and often hurt brands rather than help. When comparing TapToBook to other “deal” sites keep in mind that TapToBook redirects valuable traffic to empty slots and slow days over deal sites that give deep discounts and allow discount customers to redeem their discounted offer during the busiest times.

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